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We're a U.S. based fishing tackle company established in 2009. We design, test, manufacture and sell high quality, easy fishing products for fresh and saltwater fishing in the spring, summer, fall and winter. Simply put, we love to catch fish and to show you how to catch more fish. We also do custom request and would love to hear from you. In fact, some of our products are the result of customer request. Contact Us
It's a game of inches and ounces. Regardless of the type of fishing you do, sometimes the difference between getting a strike or not can be found in making small adjustments. For example, increasing or decreasing your leader length or diameter will give your bait a different action. Adjusting the bait size may make it more or less attractive depending on the size and temperament of the fish your are targeting. A larger bait could deter smaller fish. Pumping your rod on the retrieve could impart more action to your bait presentation. Letting your bait sit still for just a few seconds more can make a fish less wary about striking. Changing the weight of the jig-head could make it stay in the strike zone longer when retrieving or vary the sink/bounce rate when jigging or bottom fishing. Bottom line, be willing to make adjustments up or down, plus or minus.
Products designed to catch all types of bottom fish that feed from 0 to 48 inches off the bottom. Made for surf fishing, pier fishing, pond fishing, river fishing or boat fishing either horizontally or vertically. These rigs are pre-made to collapse for easy storage and expand for fishing. Most of our products are adjustable in that they allow you easily move components and change the colored beads and blades. We also have a Bottom Float Lure designed to fish directly on the bottom with a rigid tail hook that always floats upward. Check out our Bottom Bouncing Spinner Rig or our High Low rig which is 100% adjustable or our Signature Rig or our Drop Shot Rig or our Jig Rig or our See/Saw Rig or our Basic Fishing Rigs or our Simple Fishing Rig. Use the "Easy Selection Guide Map" above to see more product details for your application or our navigation bar.
Use these products to catch any gamefish (largemouth and smallmouth bass, perch, crappie, walleye, redfish, bluefish, striped bass, etc...) in the top and middle columns of fresh and saltwater. Includes 3 and 5 arm castable umbrella rigs and spinner baits with interchangeable beads and blades. We also have a Bottom Float Lure designed to fish for game fish that feed near the bottom. The lure sits on the bottom with a rigid tail hook that always floats upward. Our Basic Fishing Rigs have applications in all layers of the water column. Use the "Easy Selection Guide Map" above to see more product details for your application or our navigation bar.
Designed for ice fishing vertically in the bottom water column through ice holes 5 - 10 inches in diameter. Includes quick strike rigs and wire dropshot rigs with fixed and adjustable hooks. We've also added a spearfishing decoy enhancer for Sturgeon fishing. Use the "Easy Selection Guide Map" above to see more product details for your application or our navigation bar.
-Latest 123 Fishing Reports
-Basic rigs now availabe in 11 colors with a 3/0 circle hook.
-Tapered leader circle hooks, rigid on the butt-end and nimble on the hook-end.
-Our popular Basic Rig has been renamed to "Multi-Purpose Rig" for obvious reasons.
-Our "Simple Rig" has become our "Basic Rig"
-123 Fluorocarbon Drop Shot Not Fishing Rig now available. 48 inches of adjustable bottom fishing fun.
-123 Basic Fishing Rig now available. Our simplest rig with adjustable leaders.
-123 Fishing Rigs is celebrating over 1 Million lifetime YouTube views
-Convert your Alabama Rig® into a Boo Rig® and back again easily with this umbrella rig extender available on our Accessories page.
-Perfectly straightened monofilament leaders now available.
-We have upgraded all spinner blades to nickel plated brass for superior corrosion resistance in freshwater and saltwater.
-Available now! 123 High Low fishing Rig
- Bait arms are removable and adjustable to prevent tangles.
Fishing Question: After completing my payment, when can I expect to receive my order?
Answer: 90% of all orders placed before noon ship the same business day and will arrive within 2-3 business days. However, our advertised turnaround time is 2-7 business days.
Basic fishing rig with an adjustable circle hook. Circle hook has a special monofilament leader that helps catch fish without ever twisting, crimping or tangling. Eleven colors to choose from. More...
Basic Fishing Rig with Adjustable Hook
Voted easiest bottom fishing rig!
We recycle our test rigs by sending them to our website visitors, absolutely FREE.
Henson Creek Trail Clean-up
Just trying to do our part!